I’m Robert Rafferty — marketing and product manager focusing on delivering the best experiences
Available for work
My passion lies where product, storytelling and growth meet: turning customer insight into products people love, then bringing them to market with gusto.
For 11+ years I’ve taken digital products from MVP to launch and beyond at startups like Peak3, respond.io, CoverGo, Glue Up and Statrys, owning everything from discovery and sprints to onboarding UX, AI launches and full go-to-market. After a decade in China and Hong Kong, I now call Madrid home, where I’m now leading Peak3’s growth into Europe.
Product Marketing & GTM Manager
CoverGo AI
2022 — 2025
Hong Kong
Led GTM strategy and launches for two products, owning positioning, messaging and lifecycle marketing that contributed to a $2M+ ARR pipeline, and rebuilt the CRM from Salesforce to HubSpot.
Product & Growth Marketing Manager
Statrys
2020 — 2022
Hong Kong
Led Statrys’ repositioning as a B2B payments platform, driving 3× MAU growth after launch and scaling organic acquisition by 3000% through SEO and content strategy.
Product Marketing & CRM Specialist
Glue Up
2018 — 2020
Hong Kong
Built and scaled lifecycle marketing and HubSpot automation across Glue Up’s CRM and email products, supporting lead nurturing, pipeline efficiency and the platform’s rebrand and migration.
Head of Growth (employee #4)
respond.io
2018 — 2018
Hong Kong
As employee #4, took respond.io from 0 to 1 as de facto product manager, defining the MVP, positioning and go-to-market strategy, and building its first content, CRM and lifecycle engines.
More to the story. Explore my LinkedIn profile for the full journey.
B.B.A in International Business and Trade
Florida Atlantic University
2012 — 2016
Studied computer science before moving to IB and diving into tech leadership skills instead. I was the president of the Entrepreneurship Club and the Film Club, and Vice President of the Chinese Students and Scholars Association
Product Marketing & GTM
Product Positioning, Messaging, Go-to-Market Strategy (GTM), Product Launches, ICP Definition, Competitive Analysis, Market Research, Voice of Customer (VoC), Product Adoption, Sales Enablement
Growth & Demand Generation
SEO, CRO, Lifecycle Marketing, Content Strategy, Performance Marketing, Funnel Optimization, Attribution
Revenue Systems & Analytics
CRM Architecture, Marketing Automation, Lead Scoring, Lifecycle Design, Pipeline Management, GTM Analytics
Unrestricted Work Authorization
US (Citizen)
Hong Kong (Permanent Resident)
China (Resident)
Limited Work Authorization
European Union (Blue Card)
APEC BTC Member
Languages
English (Fluent)
Chinese (Conversational)