Robert Rafferty
SaaS Product Management • GTM • Growth Marketing
• Sales Ops • Game Production
Currently growing something cool in Hong Kong 👍
Foreword.
Hi, I’m Robert, a Product and GTM Manager with 10+ years of experience bringing digital products to life, from MVP to Launch, and beyond.
At startups like respond.io and CoverGo, I’ve owned the product lifecycle from strategy and discovery to GTM and scale. Whether leading sprints, rebuilding onboarding UX, or launching AI platforms, I help companies ship faster, smarter, and with measurable impact.
My superpower? Translating customer insight into lovable, scalable products, rallying cross-functional teams to make it real, and bringing it to market with gusto.
Please take some time to review my work portfolio and see how I’ve been able to help other startups in the past achieve success.
Or shoot me an email and we’ll talk. 📧
A complete modern transformation. 📈
Statrys is likely my best work case example of my strategy come to life. Joining Statrys, I helped identify and transform product, marketing, and sales gaps that helped catapult the company into true exponential growth using only best practices and solid leadership. With my help, Statrys rebranded and rebuilt it’s platform to what it is today, one of the biggest B2B payment platforms on the web.
Connecting communities. 🤝
Glue up’s mission is to connect communities and members of associations using technology that enhances their ability to communicate, collaborate, and exchange information freely, but exclusively. It offers a digitally exclusive space that allows organizations to easily manage their members from both a micro and macro level, bringing organizations small and large to a digital level not yet seen on the market.
AI before AI was cool. 🤖
Before the AI gold rush of 2022, respond.io, then known as Rocketbots, is one of the leading AI startups in the APAC region, offering a customer chat platform that utilized it’s own home-grown neural network to learn from CS-customer conversations in order to take over customer inquiries automatically with company-specific information, language, and tone.
My stack.
Process and Dev
AI & Automation
CRM
Website
SEO, SEM & Paid
Content
Email Marketing
Work ethic.
Driving growth is not a string of high-performance campaigns, but a dedication of all levels of an organization to the collective goal of executing the best possible digital practices in their day-to-day. My work ethic exudes these best practices and I hope to spread this to my place of work.
My mission and vision.
My mission is to deliver a growth-centric mindset to every level of any digital business I can get my grubby hands on. I believe that businesses need to fully embrace growth best practices from the ideation phase of a product until the post-launch lifecycle, if they wish to achieve success in their market. My vision is to be the catalyst that helps businesses grow beyond their expectations and embrace modern best practices.
My work so far.
I believe success in my mission is how well my vision becomes shared among my peers. And so far, I’d say it’s going swimmingly. Realizing my vision is an on-going and evolving process that will likely never end. I do not expect my work to be a success all of the time, and how well I grow any platform or product is not a measure of my vision’s success.
My journey
so far.
Robert in the media.
About me.
Originally from South Florida, I moved to China back in 2016 a few days after graduation to see how far it would take me. A trade war and visa policy change later, I find myself calling Hong Kong home, and working for some of the best tech startups in the world and learning from some true Silicon Valley-types.
Today, I’m enjoying my free time by exploring new hobbies like competitive bowling, traveling, playing airsoft, and trying my hand at creative writing. Meanwhile my fiancé and I are planning the next big chapter of our lives.
I wonder what’s next.
